Brave Robot ice cream is packaged in an FSC-certified paper container, with recyclable sugarcane-derived liners and petroleum-free seals.īrave Robot will begin to feature the GHG emissions of each pint on the packaging, along with an accompanying QR code driving to /impact where customers can dive deeper into the brand’s commitment to sustainability. In addition to product ingredients, sustainable packaging also contributes to a lower carbon footprint. We will continue to quantify our environmental impact in the months ahead, giving our customers a deeper understanding of how they benefit the planet when they choose Brave Robot over a traditional dairy pint of ice cream.” The carbon footprint statement will be printed on the safety seal of each pint, under the lid, and will migrate to the side panel by 2022.

“To improve anything, you have to measure it first. “Reducing the impact of manufacturing the foods we love is at the core of what we do,” says Paul Kollesoff, founder and general manager at The Urgent Company. Perfect Day’s protein production reduces GHG emissions by at least 85 percent and up to 97 percent, compared to conventional production methods of bovine whey, as stated in their ISO-certified, third-party-validated LCA.Ĭonsumers are focusing more on the environmental footprint of their food choices. The initial findings of that study show the total carbon footprint for its ice cream pint is 0.76 kg CO2e, or the equivalent of driving 1.9 miles in a passenger car, according to the EPA Greenhouse Gas (GHG) Equivalencies Calculator.īrave Robot ice cream’s low carbon footprint is partially made possible by its use of animal-free whey protein from Perfect Day.

The company is responding to retailers and consumers’ demand for more sustainable food options with smaller environmental footprints.Īs part of The Urgent Company’s mission to deliver more planet-friendly alternatives, the brand is conducting an independent life cycle assessment (LCA). Brave Robot Ice Cream, owned by The Urgent Company, is set to become the first dairy ice cream in US grocery stores to publish its carbon footprint on its packaging.

Brave robot review